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Personalized Story Books

In the early 1990’s, company founder Linda Greene came across a collection of personalized books. She thought it was a fantastic idea but was disappointed that it was being neglected. They were old, out-dated tales and the child was not truly at the heart of the story. The books lacked the magic she knew they should have.

So in 1992, Linda and husband Tom brought together a team of talented illustrators and writers to develop a new range of personalized books. Later that year Identity Direct was launched with the original My Adventure Books collection. This included our bestselling My Special Christmas Adventure book. The new personalized books had colorful pictures and put the child and their friends at the centre of the story. The stories told of fun adventures like joining Santa as he delivered toys on Christmas Eve.

Mothers and Grandmothers worldwide bought the personalized books and related back the joy they brought to their children. They also shared their child’s amazement at how personalized they were. The child was truly at the heart of the story with their names, friends, home towns and more included.

As more people began to discover My Adventure Books, Disney suggested the uniqueness of personalized books would be a great match for their magical characters and stories that were much loved by children worldwide.

Disney Mousecar Award
Personalized Gifts and Labels

In 2001 Identity Direct was awarded the Disney license and our range was extended to include Disney My Adventure Books. We launched with The Lion King, Toy Story 2, Winnie the Pooh and Snow White and the Seven Dwarfs. Since then the collection has grown to include Disney Fairies, Disney Princess Collection, Disney/Pixar Cars and Cars 2, Toy Story 3 and Finding Nemo. We even won the 2001 Disney Mousecar Award for outstanding achievement in product development. It was the first Mousecar to ever be awarded to personalized gifts.

This success led to us also being awarded the Nickelodeon, Marvel and Sesame Street licenses so we could create My Adventure Books for popular characters like Dora the Explorer, SpongeBob Squarepants, Spider-Man, Elmo and more.

Since 1992 we’ve sold over 5 million My Adventure Books worldwide. This now includes parents who received one when they were a child!

Our My Adventure Books collection helped make us experts in personalization, but it quickly became apparent that there was more magic we could bring, not only to children’s gifts, but to the other strength of personalized products - organization.

In the late 1990’s we launched our labels, poem, clock and personalized school supplies ranges. Now parents had even more personalized gifts to choose from, as well as quality products to keep track of their children’s belongings at home and school. By the early 2000’s we had enough products to launch our first full catalogue.

Personalized Clocks
Personalized Christmas Gifts

Since then our commitment to innovation and product development has seen the range grow to include personalized photo story books, mugs, towels, photo prints and more. One of our most successful ranges is our personalized Christmas products. Personalization and the magic of Christmas are a perfect match and every year we sell thousands of personalized Santa Sacks, Stockings, Baubles, Ornaments, Tree Skirts and more. We consider it a privilege that our products are warmly welcomed into your homes and family events each holiday season.

We are still committed to new product development and continue to grow our personalized gifts range. The aim to be ‘your personalized store’ drives us into the future as we develop personalized gifts for the whole family and your home.

Today, Linda and Tom still run Identity Direct and our products are sold all over the world. We welcome you to be part of the Identity Direct family!